For two years at USALLIANCE, I owned the brand and web design work end to end. Design mockups and prototypes started in Figma, went through studies, UX research, and  iterated on – and then fully implemented by myself in Hubspot.

Beyond the site, emails, and digital banking app itself, I redesigned and brand guide, built out the full library of social media icons and assets for a design system, and created website graphics, email graphics, templates and dynamically added personalized content and automated tedius and time consuming elements. For the landing page, I produced custom motion GIF infographics and a motion video hero.

That foundation grew into a full design system — 50+ email templates, dozens of icons, logo lockups, and UI components — used to keep every campaign on-brand, from product launches to member communications.

[more coming soon! it’s hard to fit 2 years of dedicated work!]

view it here: https://www.usalliance.org/

Programs: After Effects, Premiere Pro, Photoshop, Illustrator, HubSpot, Figma, JavaScript, CSS, HTML, Framer, Claude.ai